CaringBridge CEO Sona Mehring and Amplifier Jenny Counsell recently spoke about the benefits of sharing health updates in an ad-free space on American Public Media’s Marketplace Tech Report. Though CaringBridge gets calls from potential advertisers almost daily, Sona said we’ll continue to embrace the charitable giving model that has sustained our organization for over 15 years.
“Monetizing,” simply put, means trying to make money at the expense of people visiting a site or participating in a social network like Facebook or Twitter. Running paid ads or selling certain information about site visitors are examples of monetizing.
CaringBridge doesn’t do this. Instead, we help those coping with illness to set up their own free web pages that allow them to stay connected to those who care about them. These are private spaces where ads will never appear—secure places where no user data will ever be sold. The pages are just for the owner, and his or her health social network.
Read One Social Network That Promises Not to Monetize You now,
American Public Media Marketplace Tech Report for March 30, 2012.
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